As everyone knows, you are one of the biggest fashion icons. And you are someone who involves your fans in your daily life. No one really tends to do that as much as you, which makes you a unique personally. It's a nice platform to get to know you on a personal level and not a media one.
I do have another suggestion for you. There are very artistic and talented people in your fans list. Why not promote their work? Maybe have a contest or so to be featured? It will be cool. Have a theme each week/month? What do you think? Yay or nay?